2025-06-05T13:49:54Z

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Doritos has once again made waves in the snack food industry with its latest campaign titled ‘We’re out of this world.’ This initiative not only reflects the brand's enduring commitment to celebrating individualism and daring creativity but also pushes the limits of imagination by transporting consumers to a futuristic vision of life on Mars.

The new campaign introduces viewers to a quirky real estate agent, clad in a full astronaut suit, who guides us through an extraordinary neighborhood on the red planet. This neighborhood is anything but ordinary; it is populated by adventurous souls who embody the spirit of those who dare to be different. Imagine skaters effortlessly gliding through anti-gravity suburbs, furries enjoying their freedom across vast craters, and the bizarre sight of molten cheese fountains serving as the primary energy source for this unique community.

Through this vivid imagery, the campaign paints a picture of an inclusive and liberated environment—one that provides a welcoming haven for those who often feel out of place on Earth. Doritos has long been a champion for those who challenge societal norms, and this campaign takes that ethos to new heights, quite literally.

“Doritos has always spoken to those who break the mold on this planet. This time, we wanted to offer them a new place,” explained Nicolás Diaco and Ezequiel De Luca, the creative directors at the advertising agency ISLA. They emphasized that the concept of Mars serves as a metaphor for the future—a space where boundaries are challenged, and the status quo is consistently questioned.

Dani Díaz, a representative from Doritos, elaborated on the campaign's significance, stating, “‘We’re out of this world’ is much more than just a campaign. It’s a statement that brings back the bold, defiant, and authentic tone that has always made Doritos a one-of-a-kind brand. Being different isn’t a stance—it’s our place in the world… or on Mars.”

Available across various digital platforms, the ‘We’re out of this world’ campaign heralds a new chapter for Doritos. It signifies a shift towards a celebration of individuality and expression, asserting that being different not only deserves recognition but also has a rightful place in society.