2025-06-16T12:31:43Z

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On May 30, 2025, US President Donald Trump arrived at Joint Base Andrews in Maryland, stepping off Air Force One while holding his cellphone. The device contained a text message from Roger Stone, an influential figure in Trump's political circle. This moment marked not just a return from a trip to Pennsylvania, where Trump visited a US Steel plant, but also the unveiling of a new business venture by the Trump Organization.

On the same day, the Trump Organization announced the debut of its mobile phone service, branded as Trump Mobile, alongside a new smartphone, named the T1, which is set to launch in September. The smartphone is priced at $499 and features a distinctive design, including a gold-colored metal case etched with the American flag, symbolizing the patriotic branding that characterizes many of Trump's business endeavors. The mobile plan, referred to as ‘The 47 Plan,’ will be available for $47.45 per month, offering unlimited talk, text, and data services. In addition, the plan includes unique perks such as roadside assistance and a combined 'Telehealth and Pharmacy Benefit,' enhancing its appeal to potential customers, especially those who value convenience and comprehensive service.

This latest business initiative is indicative of how the Trump Organization continues to leverage its connection to Trump’s presidency to market its products. The choice of the name 'The 47 Plan' is particularly noteworthy, as it refers to Trump being the 45th President of the United States during his first term and now the 47th, which resonates with his supporters. Notably, the promotional materials for the new smartphone prominently feature Trump’s iconic campaign slogan, 'Make America Great Again,' further solidifying the brand's ties to Trump's political identity.

Much like other products launched by Trump and his enterprises throughout his political career—including watches, sneakers, and Bibles—the new mobile service and smartphone largely stem from a licensing agreement. This strategy allows for the exploitation of Trump’s brand while minimizing direct operational risks associated with running a telecommunications company.