2025-06-17T13:05:35Z

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SAN FRANCISCO: In a significant stride forward in the realm of artificial intelligence, Adobe Inc. has unveiled its first dedicated smartphone application leveraging AI technology. Released on Tuesday, this innovative app, named Firefly, aims to capitalize on the burgeoning trend of sharing AI-generated images and videos across social media platforms. With the rise of visual content creation, Adobe is positioning itself at the forefront of this digital transformation.

The Firefly app combines Adobe's proprietary AI models with those from several newly partnered firms, including Ideogram, Luma AI, Pika, and Runway. This collaboration enriches the app’s functionality and provides users with diverse creative options. Firefly is accessible on both iOS and Android devices, marking a significant expansion from its previous availability solely as a web-based service.

Previously, the web version of Firefly utilized models not only from Adobe but also from tech giants like Alphabet’s Google and OpenAI. Adobe has confirmed that these models will also be incorporated into the mobile app, thereby offering users a versatile toolkit for image generation.

As the social media landscape increasingly thrives on eye-catching visual content, Adobe’s move to enable users to generate easily shareable images is expected to be a major draw. Notably, OpenAI's Ghibli-style AI images have recently seen a surge in popularity, driving substantial traffic to the company’s ChatGPT platform, highlighting the significant consumer interest in AI-generated visual content.

The mobile app will provide subscribers with unlimited basic image generation capabilities using Adobe's models. However, for those seeking advanced features, there will be additional charges for accessing premium models and those offered by partner firms. The subscription pricing for Firefly will align with its web counterpart, starting at $10 per month.

Adobe, headquartered in San Jose, California, has previously integrated AI tools into its widely-used image-editing software, Photoshop. This latest venture into mobile applications follows that trend, showcasing Adobe's commitment to evolving its suite of creative tools.

While Adobe has not disclosed the financial arrangements with its partner models featured in Firefly, the company has assured users that its AI model is exclusively trained on content for which it holds legal rights, thereby providing users with a safeguard against potential copyright issues. This assurance aims to cultivate trust among users and foster a responsible AI ecosystem.

Ely Greenfield, Adobe's Chief Technology Officer for Digital Media, emphasized that this commitment to commercial safety and transparency in how Firefly is trained resonates strongly with consumers. “For many of our individual customers, that promise of commercial safety and the story about how Firefly is trained continues to be a really important differentiator,” Greenfield stated, reflecting Adobe’s focus on user confidence in their AI capabilities.